5 Different Influences
Culture
· Refers to the normalities and behavioural traits that are present in the society. A person inherits these attitudes and values as a result of being a part of the community, and these traits ultimately transfer over to their decision of making a purchase.
· Refers to the normalities and behavioural traits that are present in the society. A person inherits these attitudes and values as a result of being a part of the community, and these traits ultimately transfer over to their decision of making a purchase.
Social Class
A person’s social class influences the type, quality and quantity of the product they buy. A person with a higher social class who has more money, will be more likely to buy more items of better quality than a person with middle or lower class.
A person’s social class influences the type, quality and quantity of the product they buy. A person with a higher social class who has more money, will be more likely to buy more items of better quality than a person with middle or lower class.
Reference Group
These are the groups that we are a part of, comprising of individuals that the consumer will sometimes look to, to help make their buying decision; their opinions influence our purchasing decisions. Nowadays, these groups are generally friend groups that are always around us in our school or work environment.
These are the groups that we are a part of, comprising of individuals that the consumer will sometimes look to, to help make their buying decision; their opinions influence our purchasing decisions. Nowadays, these groups are generally friend groups that are always around us in our school or work environment.
Family
When making a purchasing decision, the consumer may consult his/her immediate family and ask their opinion on whether or not the product or service is worth it.
When making a purchasing decision, the consumer may consult his/her immediate family and ask their opinion on whether or not the product or service is worth it.
Personal Influences
A person’s age, occupation, lifestyle, and personality all contribute to their purchasing process. This element partially ties in with the product being able to satisfy the customer and meeting their desired level of performance.
A person’s age, occupation, lifestyle, and personality all contribute to their purchasing process. This element partially ties in with the product being able to satisfy the customer and meeting their desired level of performance.