AIDA Model
What is the AIDA Model?
The AIDA model is a marketing model that marketers and companies use to develop strategies regarding market communications. AIDA is an acronym that stands for Attention, Interest, Desire, and Action. By using this model, company owners can find more effective ways to communicate with their customers. If companies have good communicating strategies, then they’ll be able to get through to their target audience a lot quicker. The AIDA model is widely used in the marketing industry and also tracks the timeframe within which a consumer first becomes aware of a product, building up to the moment where they make a purchasing decision.
The AIDA model is a marketing model that marketers and companies use to develop strategies regarding market communications. AIDA is an acronym that stands for Attention, Interest, Desire, and Action. By using this model, company owners can find more effective ways to communicate with their customers. If companies have good communicating strategies, then they’ll be able to get through to their target audience a lot quicker. The AIDA model is widely used in the marketing industry and also tracks the timeframe within which a consumer first becomes aware of a product, building up to the moment where they make a purchasing decision.
Attention
This is the step where the consumer first becomes aware of the product. In most general cases, they find out through advertisements.
This is the step where the consumer first becomes aware of the product. In most general cases, they find out through advertisements.
Interest
This is step where the consumer starts to show interest in the product after learning more about it and its benefits.
This is step where the consumer starts to show interest in the product after learning more about it and its benefits.
Desire
This step is mainly concerned with the consumer developing a strong emotional connection with the product. Companies want to see that consumers have developed a “favourable disposition” towards the product; meaning that they strongly approve of the product and have taken a liking to it.
This step is mainly concerned with the consumer developing a strong emotional connection with the product. Companies want to see that consumers have developed a “favourable disposition” towards the product; meaning that they strongly approve of the product and have taken a liking to it.
Action
This is the step where consumers form purchasing intentions and shop around trying to make a purchasing decision.
This is the step where consumers form purchasing intentions and shop around trying to make a purchasing decision.